Childhood Cancer Society

W Initiative supports The Norwegian Childhood Cancer Society through sponsorship of the cycle-for-charity organization Team Rynkeby, to support important research on childhood cancer.

Every year approximately two hundred children and young people are diagnosed with cancer in Norway and their childhoods are filled with complicated treatments and uncertainty. W Initiative will contribute to the Childhood Cancer Society’s important research on childhood cancer through sponsorship of the cycle-for-charity organization Team Rynkeby.

“It is difficult to fully grasp the horrible situation of parents who are told that their child has cancer. School and playtime are replaced with worry and hospital corridors. We want to support the wonderful initiative of Team Rynkeby, an organization that cycles to promote increased knowledge about childhood cancer,” says Eirik Bøe Sletten, the general manager of W Initiative.

Team Rynkeby - God Morgon is a Nordic charity cycling team and one of the Norwegian Childhood Cancer Society’s largest collaborating partners. Since 2013 their passionate involvement and support, in the manner of activities and cycling races, have raised close to NOK 63 million for research on childhood cancer.

“We are incredibly grateful for W Initiative’s support and especially proud to be among the first beneficiaries of this wonderful foundation. It will energize us when the time comes to cycle from Oslo to Paris in the summer of 2022 to raise money for the Norwegian Childhood Cancer Society,” says Sveinung Nilsen, team manager for Team Rynkeby Vestland.

Cycling for life

The 21st ride to Paris will take place July 8–16, 2022. The project was founded in 2002 when eleven amateur cyclists, all of whom were affiliated with the juice and cordial manufacturer Rynkeby Foods, decided to cycle to Paris to get into shape and watch the final leg of Tour de France. The participants raised funding for the trip and all proceeds were donated to the Children’s Cancer Unit at Odense University Hospital. This was the start of an annual tradition.

“Our objective is to help improve the quality of life of children and young people by supporting projects that strengthen children’s competence, improve children’s health, and provide more equitable access to opportunities. Team Rynkeby makes a real contribution to this objective and we wish them the best of luck on the all-important cycling trip to Paris this summer,” says Gustav Magnar Witzøe, founder and chairman of the board of W Initiative.

About Team Rynkeby

In 2021, 2400 cyclists and 550 volunteers from fifty-nine local teams from eight countries took part. The members of Team Rynkeby cover all their own participation-related costs. The company Eckes-Granini covers the project’s central costs through its three brands, Rynkeby, God Morgon and Hohes C. The money raised is donated to the organizations with whom Team Rynkeby collaborates, which in Norway is the Childhood Cancer Society.

Childhood Cancer Society