The money goes towards their program that helps to lift people out of extreme poverty. Over 700 million people in the world live on less than two dollars a day and research show that giving them money directly has a better effect than many other forms of aid. In this way, those living in poverty can choose for themselves how they best can improve their lives.
It is effective, and it gives those living in poverty the opportunity to help themselves. In the long term, the project's goal is to reach millions of people.