There was a great atmosphere when tennis star Casper Ruud met children from first to seventh grade at Lade in Trondheim last December. The interest from the children and the local sports teams was so great that we quickly decided to make this an annual event. The second tennis festival in history was organized on December 2nd 2023.
- It was incredibly fun to be here again and I am touched that so many children came who have neither played tennis nor played sports before, said our Global Ambassador Casper Ruud after the event in 2023.
This event is part of our work to increase the quality of life for children and young people. Several of the children who came are already involved in sports, but for many, this was the first time they set foot in a sports gymnasium. And this year we have managed to invite even more children who, for various reasons, have not had the opportunity to participate in organized sports.
More cuts in children's sports activities
As a follow-up to the tennis festival 2022 Witzøe created a local sports fund to help more children and young people participate in sports.
In 2024 the W Initiative sports fund doubles to NOK 2 million.The fund will be distributed to local clubs and sports teams in Trøndelag and the goal is that even more children will have the opportunity to participate in organized sports.
“I grew up playing sports, and have seen how important it is for children's quality of life. it is meaningful to be able to contribute to as many people as possible experiencing the same.”
— Founder and chairman of the board